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cx day tlv


Wework Hazerem

7 ha'pelech, Tel Aviv-Jaffa


The event is mostly in Hebrew. Ticket price: Only 109 NIS

CXPA is a nonprofit organisation. The ticket price is for covering the event costs only



CX Day is a global celebration of the companies and professionals that create great experiences for their customers put on by the Customer Experience Professionals Association (CXPA).

Join us on our 4th year of our Annual CX Day event!


Featuring this year:


from insights to action

Voice of Customer (VoC) programs are fast-growing segments of a core business strategy for organizations. Market leaders are shifting their listening and response mechanisms faster as VoC represent a huge opportunity for creating innovation, driving loyalty and brand advocacy.

In this special event, we will share best practices and inspire fostering a strategy and culture that are built around Customer Insights, a crucial building block for a winning Customer Experience and increased business performance in the New Economy era. 



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Greg Melia

Association Leader, CEO at Customer Experience Professionals Association (CXPA). Greg is a globally known nonprofit expert, recognized for building and fostering professional communities. Greg is inspired by the words of Margaret Mead: “Never doubt that a small group of thoughtful, committed citizens can change the world: indeed, it’s the only thing that ever has.”

Keren Shaked

B-Pro & B-Next Campus Founder, and the CXPA Israel Network Leader.  Keren is dedicated to promoting CX education and professionalism in Israel. She is goal driven, optimist and perfectionist. She is inspired by Erich Fromm: "Creativity requires the courage to let go of certainties". As a mother of 4 plus a Shih-tzu plus a predictive analytics Startup (aka: Shoodoo), she grew to develop a unique hobby of working late at night.

Adi Yoffe

Business Futurist, Founder & Owner at Fast Forward company. Adi is an experienced trendologist in Israel. Her predictions predicted the minimum consumerism, the metaphorical return to the caves and the synthesis that now appears in every area of ​​our lives. She is inspired by Malcolm X: "the future belongs to the people who prepare for it today". 

OphiR reshef

SVP Strategy at Yotpo. Ophir is a tech executive with diverse management, investment and consulting experience. He is analytical, competitive, and passionate for identifying new business opportunities, and leveraging data from strategy to the bit level. He is inspired by Winston Churchill: "Success is going from failure to failure without losing your enthusiasm".

ziv Peled

Chief Customer Officer, AppsFlyer. In the last 6 years Ziv has been focused in the development of Customer Success, he built a successful global CS organization of over 125 Customer Success Managers and 50 Support Engineers in 12 offices. He believes in working as hard as possible while being kind and highly responsive at all times. He is truly inspired by "Shoe Dog" the story of the founder of Nike with the main insight "never give up".

As a father of 3 boys under 7 he's always awake before 6am which is great for our Asian customers.


Head of Customer Experience, Lightricks.  Mor is a  hard-working,  motivated, go-getter who likes to take on challenges and see how they can grow. Outside work, people-person, love a good comedy and mom of 2! 

Natalie Margolin

VP customer care & global operation, Payoneer. Natalie is leading a global organization with 4 different locations and growing, but is all about the journey that started 6 years ago with big believer in the path, in building from the ground all the way to the stars and mostly working with the people from the front line that know the best.

7 Speed-talks

from Most innovative companies:





the event is mostly in Hebrew

Make yourself comfortable with beverage and munchies and get some time to catch up with your peers
Greg Melia, CCXP
What is CX
Keren Shaked, CCXP
B-Pro & B-Next CEO
Shattering 5 myths about VOC
Adi Yoffe, Fast Forward
Business Futurist
Future Thinking - How to identify consumer trends in a disruptive world?
Ophir Reshef, Yotpo
SVP Strategy
How Yotpo designed and launched a new pricing plan Combining qualitative input from customers and advanced statistical methods to create a new packaging structure and optimize its pricing.
Ziv Peled, AppsFlyer
Chief Customer Officer

How we became a Customer Obsessed company 

The milestones and principles that formatted AppsFlyer CX strategy and how we bring it to life.

Mor Rossler, Lightricks
Head of Customer Experience
Data-Driven CX
How Cross-Department Collaboration Can Create a Smart & Personal Customer-Focused Business
Natalie Margolin, Payoneer
VP Customer Care and global operation

From a “simple task” to a change in mindset

Creating a company in which all global employees will feel the customer, hear the customer and think about the customer in every day task.

This is going to be fun!
Closing raffle



We have set our goal to help managers to close the gaps and develop the needed capabilities to lead in the New Economy: Customer & Employee Experience - Big Data & Analytics -  Technology & Digital - Execution Management.

We have structured our services to support, empower and educate by doing, those leaders who acknowledge the new dynamics and want to prepare their organization for the future: respond faster, adjust to changing conditions, create differentiation and win customers, produce higher value and insights from data and transform successfully to the digital world.

Founded in 2011, the Customer Experience Professionals Association is the premier global non-profit organization dedicated to the advancement and cultivation of the Customer Experience profession.

The CXPA supports the professional development of its members and advances the field by providing shared best practices and education, developing standards, offering networking opportunities, promoting the industry, and creating a better understanding of the discipline of Customer Experience.

WeWork is a platform for creators, providing over 150,000 members around the world with space, community, and services through both physical and virtual offerings. WeWork currently has more than 160+ physical locations in 53 cities and 17 countries around the world.

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SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our Customer Experience Suite (C/4HANA), machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. Our end-to-end suite of applications and services enables our customers to operate profitably, adapt continuously, and make a difference.


Qualtrics CustomerXM™ is used by the world’s most iconic brands to optimize the customer experience and predict the actions that will have the biggest impact on their bottom line. Qualtrics BrandXM™ gives you easy-to-use tools to help you to strengthen brand equity and improve brand perception. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives

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Be A Customer experience leader


מתחילים ב 18.11.19. נשארו מקומות בודדים

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